UK marketers urged to strengthen measurement foundations before scaling AI investment
It has been reported that UK digital advertising spend is forecast to reach £45 billion this year, with mobile accounting for over two-thirds of that total and retail media emerging as one of the fastest-growing channels.
» readFIA partners with AWS to speed up rulemaking with AI tools
The Fédération Internationale de l'Automobile (FIA) has announced a new partnership with Amazon Web Services (AWS) that will use artificial intelligence to help draft motor sport regulations.
» readPlanet Zoo 2 Refines Zoo-Building With Fluid Tools and New Habitats
The sequel to 2020's zoo-building simulation has been praised for its improved graphics and the addition of aquariums and aviaries, which make zoos feel more varied and alive.
» readMalwarebytes Data Remover Offers Privacy Protection With Some Limits
Personal information posted online can persist for years and be collected by data broker sites, posing privacy risks. Malwarebytes' Personal Data Remover is presented as a tool to scan for and request deletion of this data, though it has notable…
» readFusion startup secures early supply chain deals for critical materials
Proxima Fusion has signed preliminary agreements with two major suppliers to secure key materials needed for its planned power plants.
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