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TechCrunch |Technology |Aug 06, 2026

Ford pins hopes on Fathom EV pickup, but analysts question its blockbuster potential

Ford has long relied on breakout hits like the Model T and the F-150, but recent new models have failed to become sensations, with U.S. sales falling to 2.08 million in 2025—less than half the 4.48 million peak in 2000.